Optimal direct marketing
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Optimal direct marketing
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WebNov 1, 1995 · Direct marketing (mail) is a growing area of marketing practice, yet the academic journals contain very little research on this topic. The most important issue for direct marketers is how... WebOptimal is a digital marketing agency that helps you get in front of your target market, convert more visitors into buyers, and automate repurchases and retention. Integrated: …
WebJun 2, 2024 · The research from the DMA highlights that 17% of companies are still sending 4-5 emails a month to their contacts, 8% 6-8 times and 8% more than 8 times a month. On the other hand, frequency can be too low and companies still need to be careful, as too little contact is not good for brand awareness. In 2015 25% of respondents were sending just ...
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WebAug 19, 2024 · In this work, subscribers are segmented by their behaviors and profiles, such as (i) open rates, (ii) click-through rates, (iii) frequency, and (iv) period of interactions with the companies....
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